Women’s Fund

Scope

  • Creative Direction
  • Art Direction
  • Web Development
  • Design
  • Brand Identity
  • Illustration
  • Photography
  • Video
  • Digital Media
  • Environmental Design
  • Print Coordinating

The Women’s Fund of Western Massachusetts fuels progress toward gender equity by funding the most promising solutions, collaborating with results-oriented partners, and by elevating the collective power of local women to take charge, and to lead with purpose.

Logo Development

  • Three is the first number to which the meaning “all” was given.
  • The three prongs on the letter symbolize the three founders of the Fund: Dianne Doherty, Sally Livingston, and Martha Richards.
  • The triangle is the strongest shape in nature. The triangles represent the Fund’s three pillars of work: grantmaking, partnerships and advocacy, and leadership development.